{"id":1441,"date":"2016-05-01T14:51:03","date_gmt":"2016-05-01T18:51:03","guid":{"rendered":"http:\/\/www.iestrie.com\/fr\/?page_id=1441"},"modified":"2019-04-14T16:46:46","modified_gmt":"2019-04-14T20:46:46","slug":"publicite","status":"publish","type":"page","link":"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/publicite\/","title":{"rendered":"Publicit\u00e9"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbsection\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb allow_player_pause=\u00a0\u00bboff\u00a0\u00bb inner_shadow=\u00a0\u00bboff\u00a0\u00bb parallax=\u00a0\u00bboff\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb padding_mobile=\u00a0\u00bboff\u00a0\u00bb module_id=\u00a0\u00bbcontent-zone\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bbon\u00a0\u00bb make_equal=\u00a0\u00bboff\u00a0\u00bb use_custom_gutter=\u00a0\u00bboff\u00a0\u00bb gutter_width=\u00a0\u00bb3&Prime; custom_padding_tablet=\u00a0\u00bb50px|0|50px|0&Prime; custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb prev_background_color=\u00a0\u00bb#000000&Prime; next_background_color=\u00a0\u00bb#000000&Prime; inner_width=\u00a0\u00bbauto\u00a0\u00bb inner_max_width=\u00a0\u00bbnone\u00a0\u00bb][et_pb_row admin_label=\u00a0\u00bbrow\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb max_width=\u00a0\u00bb1080px\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime;][et_pb_text admin_label=\u00a0\u00bbBreadcrumb\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb]<\/p>\n<div class=\"breadcrumb\" itemprop=\"breadcrumb\"><span><span><a href=\"https:\/\/www.invisibletranslation.com\/fr\/\">Accueil<\/a><\/span><\/span><\/div>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbLong Title\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb]<\/p>\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-1009\" src=\"\/wp-content\/uploads\/2016\/04\/pdf_icon.gif\" alt=\"PDF\" width=\"50\" height=\"50\" \/>Services professionnels de traduction publicitaire<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"title-top-image\" class=\"alignnone size-large wp-image-3373\" src=\"https:\/\/www.invisibletranslation.com\/wp-content\/uploads\/2016\/05\/trad-FR-1024x768.jpg\" alt=\"Services professionnels de traduction publicitaire\" width=\"1024\" height=\"768\" \/><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbContenu\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb text_font_size=\u00a0\u00bb16&Prime; use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb text_font=\u00a0\u00bbOpen Sans||||\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb]<\/p>\n<h2>Pleins feux sur nos comp\u00e9tences en adaptation publicitaire<\/h2>\n<p>Traduction INVISIBLE offre des services de traduction de publicit\u00e9s et d\u2019adaptation marketing en fran\u00e7ais, en anglais et en espagnol. Nos traducteurs chevronn\u00e9s et nos conseillers en communication \u00e9crite sont pass\u00e9s ma\u00eetres dans l\u2019adaptation de mat\u00e9riel publicitaire destin\u00e9 aux march\u00e9s qu\u00e9b\u00e9cois et canadiens. Des agences de publicit\u00e9 r\u00e9put\u00e9es \u00e9tablies en Am\u00e9rique du Nord font r\u00e9guli\u00e8rement appel au savoir-faire de notre \u00e9quipe pour mettre en valeur leurs produits sur les march\u00e9s francophones, anglophones et hispanophones du Qu\u00e9bec, du Canada et de l\u2019Am\u00e9rique du Nord, et ainsi se d\u00e9marquer de la concurrence.<\/p>\n<p>Nous effectuons l\u2019adaptation d\u2019une multitude de supports publicitaires, notamment\u00a0:<\/p>\n<p><span style=\"text-decoration: underline;\">M\u00c9DIAS TRADITIONNELS<\/span><\/p>\n<ul>\n<li>Appellation de produits et d\u00e9nomination de marques<\/li>\n<li>Brochures, d\u00e9pliants et affiches publicitaires<\/li>\n<li>Imprim\u00e9s publicitaires<\/li>\n<li>Publicit\u00e9s radiodiffus\u00e9es<\/li>\n<li>Publicit\u00e9s t\u00e9l\u00e9vis\u00e9es<\/li>\n<li>Slogans promotionnels<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">M\u00c9DIAS NUM\u00c9RIQUES<\/span><\/p>\n<ul>\n<li>Courriers \u00e9lectroniques, infolettres, documents et messages publicitaires<\/li>\n<li>Sites Internet, publicit\u00e9s et banni\u00e8res Web<\/li>\n<li>Vid\u00e9os, publicit\u00e9s et messages divers publi\u00e9s sur les r\u00e9seaux sociaux (Facebook, Twitter, Google+, LinkedIn, YouTube, Snapchat, Instagram, etc.)<\/li>\n<\/ul>\n<h2>L\u2019adaptation de publicit\u00e9s\u00a0: un art<\/h2>\n<p>La traduction d\u2019un concept publicitaire, \u00e0 notre avis, ne consiste pas \u00e0 remplacer machinalement des mots anglais ou espagnols par des \u00e9quivalents fran\u00e7ais. \u00c0 Traduction INVISIBLE, notre r\u00f4le consiste \u00e0 adapter le message d\u2019origine en nous servant des r\u00e9f\u00e9rences sociales et culturelles qui d\u00e9finissent le public cible et interpellent les consommateurs.<\/p>\n<p>Pour cela, nous adoptons une m\u00e9thode de travail qui s\u2019inspire des pratiques utilis\u00e9es en marketing\u00a0:<\/p>\n<ul>\n<li>nous analysons la signification du message, du concept ou du document publicitaire;<\/li>\n<\/ul>\n<ul>\n<li>nous passons en revue les objectifs du client pour bien les comprendre;<\/li>\n<\/ul>\n<ul>\n<li>nous d\u00e9terminons les caract\u00e9ristiques linguistiques, culturelles et sociales du public cible;<\/li>\n<\/ul>\n<ul>\n<li>nous \u00e9tablissons ensuite la meilleure strat\u00e9gie pour rejoindre les consommateurs cibl\u00e9s et faire passer efficacement le message;<\/li>\n<\/ul>\n<ul>\n<li>enfin, nous traduisons le concept d\u2019origine en l\u2019adaptant \u00e0 la culture et \u00e0 la langue propres \u00e0 la population cible o\u00f9 il sera utilis\u00e9 et vendu.<\/li>\n<\/ul>\n<h2>Un service ax\u00e9 sur le client<\/h2>\n<p>Notre \u00e9quipe soumet alors au client plusieurs propositions pour lui permettre de choisir l\u2019adaptation qu\u2019il pr\u00e9f\u00e8re. Au terme de ce processus, notre client\u00e8le a l\u2019assurance que le message publicitaire qu\u2019elle a con\u00e7u, mis au point et d\u00e9velopp\u00e9 aura autant d\u2019impact sur le public cible une fois que nos traducteurs l\u2019auront adapt\u00e9.<\/p>\n<p>Traduction INVISIBLE est votre interm\u00e9diaire de choix, puisque nous parlons \u00e0 la fois votre langage et celui du public que vous ciblez. <a href=\"tel:18334366331\">Communiquez avec nous<\/a> d\u00e8s aujourd\u2019hui ou <a href=\"https:\/\/www.invisibletranslation.com\/fr\/contact\/formulaire-offre-de-service\/\">remplissez ce formulaire<\/a> pour obtenir une offre de service adapt\u00e9e \u00e0 vos besoins.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbRelated Pages\u00a0\u00bb background_layout=\u00a0\u00bblight\u00a0\u00bb text_orientation=\u00a0\u00bbleft\u00a0\u00bb use_border_color=\u00a0\u00bboff\u00a0\u00bb border_color=\u00a0\u00bb#ffffff\u00a0\u00bb border_style=\u00a0\u00bbsolid\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb]<\/p>\n<h3>Autres sujets d\u2019int\u00e9r\u00eat :<\/h3>\n<div class='yarpp yarpp-related yarpp-related-shortcode yarpp-template-list'>\n<!-- YARPP List -->\n<ol>\n<li><a href=\"https:\/\/www.invisibletranslation.com\/fr\/faq\/\" rel=\"bookmark\" title=\"FAQ\">FAQ<\/a><\/li>\n<li><a href=\"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/communique\/\" rel=\"bookmark\" title=\"Communiqu\u00e9\">Communiqu\u00e9<\/a><\/li>\n<\/ol>\n<\/div>\n\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime;][et_pb_sidebar orientation=\u00a0\u00bbright\u00a0\u00bb area=\u00a0\u00bbsidebar-1&Prime; background_layout=\u00a0\u00bblight\u00a0\u00bb remove_border=\u00a0\u00bboff\u00a0\u00bb header_font_size=\u00a0\u00bb18&Prime; body_font_size=\u00a0\u00bb14&Prime; show_border=\u00a0\u00bbon\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traduction INVISIBLE offre des services de traduction de publicit\u00e9s et d\u2019adaptation marketing en fran\u00e7ais, en anglais et en espagnol. Nos traducteurs chevronn\u00e9s et nos conseillers en communication sont pass\u00e9s ma\u00eetres dans l\u2019adaptation de mat\u00e9riel publicitaire destin\u00e9 aux&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1435,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1441","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Services de traduction publicitaire | Traduction INVISIBLE inc.<\/title>\n<meta name=\"description\" content=\"Traduction INVISIBLE offre des services de traduction de publicit\u00e9s et d\u2019adaptation marketing en fran\u00e7ais, en anglais et en espagnol.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/publicite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Services de traduction publicitaire | Traduction INVISIBLE inc.\" \/>\n<meta property=\"og:description\" content=\"Traduction INVISIBLE offre des services de traduction de publicit\u00e9s et d\u2019adaptation marketing en fran\u00e7ais, en anglais et en espagnol.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/publicite\/\" \/>\n<meta property=\"og:site_name\" content=\"Traduction INVISIBLE inc.\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-14T20:46:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.invisibletranslation.com\/wp-content\/uploads\/2016\/04\/pdf_icon.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/publicite\/\",\"url\":\"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/publicite\/\",\"name\":\"Services de traduction publicitaire | Traduction INVISIBLE inc.\",\"isPartOf\":{\"@id\":\"https:\/\/www.invisibletranslation.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/publicite\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/publicite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.invisibletranslation.com\/wp-content\/uploads\/2016\/05\/trad-FR-1024x768.jpg\",\"datePublished\":\"2016-05-01T18:51:03+00:00\",\"dateModified\":\"2019-04-14T20:46:46+00:00\",\"description\":\"Traduction INVISIBLE offre des services de traduction de publicit\u00e9s et d\u2019adaptation marketing en fran\u00e7ais, en anglais et en espagnol.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/publicite\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/publicite\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/publicite\/#primaryimage\",\"url\":\"https:\/\/www.invisibletranslation.com\/wp-content\/uploads\/2016\/05\/trad-FR-1024x768.jpg\",\"contentUrl\":\"https:\/\/www.invisibletranslation.com\/wp-content\/uploads\/2016\/05\/trad-FR-1024x768.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/publicite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.invisibletranslation.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services offerts\",\"item\":\"https:\/\/www.invisibletranslation.com\/fr\/services\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Traduction\",\"item\":\"https:\/\/www.invisibletranslation.com\/fr\/services\/traduction\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Publicit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.invisibletranslation.com\/fr\/#website\",\"url\":\"https:\/\/www.invisibletranslation.com\/fr\/\",\"name\":\"Traduction INVISIBLE inc.\",\"description\":\"Translators &amp; 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